Overview
Doughy is a rapidly growing direct-to-consumer food brand offering clean-label vegan cookie dough made with simple, recognizable ingredients. I helped bring the brand's ecommerce experience to life by building and implementing custom Shopify functionality, responsive storefront experiences, and conversion-focused components that support both storytelling and product discovery.
My Role
Challenges
- • Creating a highly visual ecommerce experience that balanced storytelling with conversion.
- • Supporting product education while maintaining a clean and intuitive customer journey.
- • Building reusable Shopify components that could support future marketing campaigns.
- • Optimizing mobile experiences for a modern DTC food brand.
- • Maintaining performance while implementing rich visual content and interactive elements.
What I Did
Developed custom Shopify storefront functionality across key customer-facing pages.
Built responsive landing pages and promotional experiences aligned with the brand's visual identity.
Implemented reusable Shopify sections that allowed the team to launch new campaigns efficiently.
Translated design concepts into production-ready Shopify experiences.
Enhanced mobile responsiveness and overall user experience throughout the customer journey.
Built custom frontend components to support storytelling, merchandising, and product discovery.
Optimized theme structure and storefront performance for scalability.
Results
Custom
Shopify Build
Responsive
Mobile Experience
Reusable
Marketing Components
Conversion-Focused
Storefront Architecture
Technology Stack
Next Project
TKEES
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Whether you need Shopify Plus development, conversion optimization, store management, or ongoing ecommerce support, I'd love to hear about your project.