Project Spotlight
Freida Rothman
Overview
Freida Rothman is a luxury jewelry brand inspired by the heritage, grit, and glamour of Brooklyn, New York. As an ongoing Shopify development partner, I support the ecommerce team through continuous storefront improvements, custom feature development, troubleshooting, app integrations, and technical maintenance. My role focuses on ensuring the site remains performant, scalable, and aligned with evolving business needs.
My Role
Challenges
- • Supporting a luxury ecommerce experience while maintaining site performance.
- • Implementing custom functionality beyond native Shopify capabilities.
- • Managing frequent merchandising, collection, and promotional updates.
- • Ensuring seamless integration between Shopify and third-party applications.
- • Rapidly resolving technical issues without disrupting the customer experience.
What I Did
Developed and maintained custom Shopify theme functionality across multiple storefront areas.
Implemented custom landing pages and promotional experiences for product launches and seasonal campaigns.
Integrated and configured third-party ecommerce applications to support marketing, merchandising, and operational workflows.
Diagnosed and resolved frontend and backend Shopify issues impacting user experience.
Built custom sections and reusable components to improve content management flexibility for the internal team.
Supported ongoing site enhancements, feature requests, and technical troubleshooting across the storefront.
Optimized mobile responsiveness and overall user experience throughout the customer journey.
Collaborated with stakeholders to deliver technical solutions aligned with evolving business goals.
Results
Performance Snapshot (Jan 2025 – Jan 2026)
$1.4M+
Annual Total Sales
$362
Average Order value
43.1%
Checkout Conversion Rate
41.73%
Returning Customer Rate
Technology Stack
Next Project
BD Rocks
Continue to the next case study.
Let's Work Together
Like What You See?
Whether you need Shopify Plus development, conversion optimization, store management, or ongoing ecommerce support, I'd love to hear about your project.