Project Spotlight
Clutch Charger
Overview
Clutch Charger is a portable charging brand known for its ultra-thin wallet-sized power banks designed for travel, convenience, and everyday carry. As Store Manager and Shopify Plus Developer, I oversee ongoing ecommerce operations, implement custom storefront enhancements, optimize conversion paths, manage merchandising initiatives, and support growth through continuous experimentation and site improvements.
My Role
Challenges
- • Maintaining a high-converting storefront while supporting ongoing marketing campaigns.
- • Managing multiple product variants, bundles, and promotional offers.
- • Improving mobile shopping experiences across key landing pages.
- • Implementing custom functionality beyond standard Shopify theme capabilities.
- • Supporting merchandising initiatives without sacrificing site performance.
What I Did
Implemented custom Shopify theme enhancements and storefront functionality across multiple pages.
Built and maintained promotional experiences, landing pages, and conversion-focused user journeys.
Managed product merchandising, collections, bundle experiences, and campaign launches.
Optimized mobile responsiveness and user experience across the storefront.
Implemented custom sections and reusable components to improve content management flexibility.
Supported marketing initiatives through Klaviyo integrations and ecommerce automation workflows.
Improved site performance and user experience through ongoing frontend optimizations.
Collaborated with stakeholders to rapidly deploy new features, experiments, and promotional campaigns.
Results
$4.2M+
Top Product Revenue
111K+
Units Sold
3–4%
Average Conversion Rate
45%
Peak Returning Customer Rate
Technology Stack
Next Project
Freida Rothman
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Whether you need Shopify Plus development, conversion optimization, store management, or ongoing ecommerce support, I'd love to hear about your project.