Project Spotlight
HBCU Only
Overview
HBCU Only is a lifestyle and apparel brand dedicated to celebrating Historically Black Colleges and Universities through merchandise, storytelling, and community-focused initiatives. I partnered closely with the founder to redesign the storefront, improve the customer experience, and provide ongoing Shopify development and store management support. My role includes implementing new features, managing storefront improvements, supporting marketing initiatives, and serving as the primary technical resource for Shopify-related needs.
My Role
Challenges
- • Modernizing the storefront while preserving the brand's community-driven identity.
- • Creating a more engaging customer experience that better reflected the brand mission.
- • Supporting ongoing promotional campaigns and product launches.
- • Implementing new functionality without disrupting store operations.
- • Providing long-term technical support for evolving business needs.
What I Did
Led a comprehensive storefront redesign focused on improving user experience and visual presentation.
Implemented custom Shopify functionality and theme enhancements across multiple areas of the site.
Built and updated promotional landing pages to support campaigns, launches, and seasonal initiatives.
Improved navigation, collection organization, and merchandising experiences throughout the storefront.
Provided ongoing technical support, troubleshooting, and feature development as business needs evolved.
Collaborated directly with the founder to translate ideas into production-ready Shopify solutions.
Served as the primary Shopify development resource for ongoing improvements and ecommerce initiatives.
Results
Several Store
Redesigns Completed
3+ Years
Ongoing Partnership
Primary
Shopify Developer
Continuous
Storefront Improvements
Technology Stack
Next Project
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