Project Spotlight
NeonQueer
Overview
NeonQueer is a bold LGBTQ+ lifestyle brand combining art, activism, home décor, apparel, and ecommerce into a single immersive shopping experience. I partnered with the founder to develop and implement custom Shopify experiences that support storytelling, collection discovery, charitable initiatives, and a highly visual brand identity while maintaining a responsive and conversion-focused storefront.
My Role
Challenges
- • Creating a highly visual storefront that balances storytelling with ecommerce functionality.
- • Supporting a large number of custom collections and artistic product categories.
- • Maintaining strong mobile usability across visually rich pages.
- • Building reusable Shopify components that allow rapid content and campaign updates.
- • Supporting charitable initiatives and cause-driven merchandising throughout the customer journey.
What I Did
Developed custom Shopify storefront functionality across key customer-facing pages.
Built and implemented custom collection experiences to support a growing catalog of branded artwork and merchandise.
Created reusable Shopify sections that allow rapid campaign and content deployment.
Implemented responsive storefront experiences optimized for both desktop and mobile users.
Enhanced navigation, merchandising, and collection discovery across the site.
Translated creative design concepts into production-ready Shopify functionality.
Supported ongoing feature development and storefront improvements as the brand continues to evolve.
Results
Custom
Shopify Build
Responsive
Mobile Experience
Scalable
Collection Architecture
Mission-Driven
Brand Experience
Technology Stack
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Whether you need Shopify Plus development, conversion optimization, store management, or ongoing ecommerce support, I'd love to hear about your project.