Overview
Hilma is a health and wellness brand focused on science-backed natural remedies for common concerns including digestive health, immunity, sleep, and occasional discomfort. I was responsible for building and implementing custom Shopify storefront experiences that aligned with the brand’s modern design system while supporting conversion-focused ecommerce functionality.
My Role
Challenges
- • Building a modern wellness storefront that balanced education, trust, and conversion.
- • Creating reusable Shopify components that allowed marketing teams to launch campaigns efficiently.
- • Maintaining a premium user experience across desktop and mobile devices.
- • Implementing custom designs while preserving performance and scalability.
What I Did
Developed custom Shopify theme functionality across key storefront pages.
Built responsive landing pages and promotional experiences aligned with the brand's visual identity.
Implemented reusable Shopify sections to support ongoing marketing campaigns.
Translated Figma designs into production-ready Shopify experiences.
Optimized frontend performance and mobile responsiveness across the storefront.
Built custom UI components and enhanced customer journeys throughout the site.
Supported integrations and ecommerce functionality required for a modern DTC wellness brand.
Results
Custom
Shopify Build
Responsive
Mobile Experience
Reusable
Marketing Components
Conversion-Focused
Storefront Architecture
Technology Stack
Next Project
Doughy
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Whether you need Shopify Plus development, conversion optimization, store management, or ongoing ecommerce support, I'd love to hear about your project.